Search Engine Marketing Services

Search Engine Marketing (SEM) is an Internet marketing strategy that combines the use of keyword-rich content on your Web pages with coding that is search-engine friendly. A Web site built with good SEM strategy produces a continuously climbing rank on Google, MSN, and Yahoo result pages and paid search listings.

Good SEM has the potential to benefit businesses of all sizes: consultants, one-person shops, and small, medium, and large organizations.

Why should you make sure you have a good SEM strategy?
It is critical for people to be able to find your site when they search for the services or products you provide. People have virtually continuous Internet access, so the Web is the first stop to evaluate options.

Once they get to your site, people expect to find the information being sought within a few clicks.

How does The Write Place develop an SEM plan?
The Write Place helps you rank well in the search engine results pages related to your products and services by learning about your business and creating your story. We describe your company by composing sentences, paragraphs, and pages that are rich in your value-proposition keywords.

Search engine marketing also means constructing your Web site to be search engine compliant. Search-engine compliance factors include:

• Descriptive and unique Web site content and elements, and Web page code
• Specific balance and ratio of keywords per Web page
• Product and service specific pages, and a sitemap that organizes the Web pages
• Ideal Web site organization and navigation
• The frequency of Web page updates and of new Web page additions
• And more!

We are also paid-search (pay-per-click) optimization experts for Google, MSN/Bing, and Yahoo search engines, including designation as a Google AdWords Professional. We've managed budgets from $5 per day to thousands of dollars per day, with our eye on delivering results.

What is the next step?
You may not have high expectations for earning revenue from the Internet, especially from free search-engine results. It can be intimidating to just look at all of the major competitors that appear for your products-and-services keywords. But we believe there are many ways to set up your Web site for long-term search-engine and paid-search success.

All Write Place Web site customers have the option to take their search-engine marketing to the next level. Let our SEM experience be your gain. We are experts at Search Engine Marketing. Let us stay focused on your SEM while you focus on your business.

If you have a Web site that needs SEM, or would like to optimize your SEM strategy, contact us for a customized SEM plan and price.